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Since first emerging in the 1950s, segmentation has become a central topic to the theory and practice of marketing, particularly in the development of finite mixture models to identify market segments. This edition extends the integrated examination of segmentation theory and methodology.
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Since first emerging in the 1950s, segmentation has become a central topic to the theory and practice of marketing, particularly in the development of finite mixture models to identify market segments. This edition extends the integrated examination of segmentation theory and methodology.
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Since first emerging in the 1950s, segmentation has become a central topic to the theory and practice of marketing, particularly in the development of finite mixture models to identify market segments. This edition extends the integrated examination of segmentation theory and methodology.
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