Agricultural Marketing

Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992. This volume presents the changes which have taken place in agricultural marketing - particularly the market support arrangements offered through the Common Agricultural Policy - since the publication of the first edition in 1981. Describing the place of marketing in British agriculture as 1992 approaches, this book provides an updated discussion of EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs. It also presents new material covering the background and current role of Food from Britain.