Bloom and Profit

Your art is beautiful-but is it profitable?Bloom & Profit is the ultimate guide for florists who are ready to stop scraping by and start thriving as confident, profitable business owners. Written by Christi Lopez-floral industry veteran, business growth strategist, and former owner of a seven-figure retail flower shop and event businesses-this book is packed with practical strategies, real-world case studies, and inspiring insights drawn from more than three decades in the business.Christi understands the challenges florists face: long hours, unpredictable income, underpricing, and the constant pull between creativity and business demands. She's been there-and she's built the systems, mindset, and strategies to turn a passion for flowers into a profitable, sustainable enterprise.Inside, you'll learn how to: - Price your work for profit without apology- Create a signature brand that attracts dream clients- Build systems that save time and reduce overwhelm- Elevate the customer experience to inspire loyalty and referrals- Market your business authentically without feeling "salesy"- Use technology and AI to streamline operations and boost revenue- Scale intentionally while maintaining your creative sparkFrom the first chapter to the last, Bloom & Profit combines encouragement with actionable steps so you can grow your revenue, reclaim your time, and fall in love with your business again. Whether you run a retail flower shop, work from a home studio, or design large-scale events, you'll find strategies tailored to your world-and the inspiration to put them into action.If you're ready to think like a CEO, charge what you're worth, and build a floral business that blooms alongside your passion, Bloom & Profit is your blueprint.