Customer Science: Behavioral Insights for Creating Breakthrough Experiences

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Bol Customer Science builds on the latest findings in the domains of behavioral economics and social psychology to examine the customer experience-from activating a need, to buying your offerings, to becoming a loyal customer and advocate for your company. The different stages of customer experience define the&

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Beschrijving (1)

Customer Science builds on the latest findings in the domains of behavioral economics and social psychology to examine the customer experience-from activating a need, to buying your offerings, to becoming a loyal customer and advocate for your company. The different stages of customer experience define the&


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  • 9781936572755
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