Decision Analysis

A practical, non--calculus--based book on decision analysis for business and public policy. It includes a balanced presentation of quantitative and qualitative techniques, and integrates the use of a leading decision analysis software----DPL----throughout. Decision analysis integrates insights and techniques from economics, probability, and cognitive psychology for the purpose of making good decisions. This book presents practical advice for decision making in all these contexts. It offers step-by-step procedures for defining the problem, identifying objectives, identifying alternatives, forecasting each alternative's potential, comparing forecasts, and choosing the most favorable alternative. A student-friendly guide, it incorporates DPL decision support software and practical, balanced coverage.