Needle in the Haystack

Survey comments provide unique value to organizations, yet present a burden in terms of analysis to make the feedback meaningful. Needle in the Haystack introduces a new approach to survey comments: usefulness. This book presents findings from a multi-year research program that defined, profiled, and eventually predicted survey comments most likely to drive organizational change. In addition to research findings. The book offers practical advice on designing qualitative surveys, analysis of text data, and reporting of comments. This book provides equal parts approachable narrative story and robust research findings. Findings apply to all kinds of survey users, from leaders looking for ways to frame the data in a usable way to researchers looking to build a better survey.