Trust Matters

This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strong culture of trust within an organization. It also examines trust in society and in business relationships and how this is critical for business success. Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters in fact, it is essential for: Organizational Success and Profitability Winning and Retaining Customers Effective Leadership Innovation and Creativity Motivating and Energising People Managing Risk Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.