101 Social Media Tactics for Nonprofits: A Field Guide

There are a lot of books about social media strategy, engagement, and listening¿but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today¿and most of the featured resources are free!Authors Melanie Mathos and Chad Norman¿both seasoned nonprofit social-medialites¿divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world¿including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others¿are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now: Brand your YouTube channel Claim your venue on foursquare Connect with the top tweeters in your area Make your tweets retweetable Use TwitPic to share photos and videos Create a Facebook welcome tab Ask your Facebook fans a question Get creative with avatars Organize a petition on Twitter Raise money with Causes Submit your photos to Flickr groups Display RSS feeds on your web site Create a Wikipedia entry Make a buzzworthy video Livestream your events Add a tweet button to your web site or blog Create a Facebook donation tab Hold a tweetathon Track referrals from social sites Measure new visitors from social channelsCreate a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.