21st Century Business Management Transforming Finance in the Digital Era

Looks at use of technology like AI and ML in finance. Covers the changing landscape of investments, the confluence of social commerce and machine learning, assessing customer awareness and engagement in green banking, machine learning algorithms for forecasting, gender bias in investment behavior through machine learning, and much more. The operations of the banking and finance sectors have greatly changed as they have integrated new and innovative smart technologies. Evolving digital technologies such as machine learning and artificial intelligence have given business and financial analysis new tools that provide the opportunity to analyze financial information for better decision making and market risk management. This new volume looks at these developments through a definitive assessment of how AI and ML have influenced today’s business finance processes. It explores the opportunities and risks that may originate from fintech as well as the ethical issues connected with artificial intelligence and machine learning. It looks at the changing landscape of investments, the confluence of social commerce and machine learning, assessing customer awareness and engagement in green banking, machine learning algorithms for forecasting, gender bias in investment behavior through machine learning, and much more.