9780471484264 Strategic Market Management

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows: * How to conduct a structured external and internal analysis of a business with confidence * How to develop sustainable competitive advantages by developing assets, competencies, and synergies * How to make strategic investment decisions to generate growth * How to organize to support strategies * How to compete strategically in hostile, growth and global contexts