A Differrent View of THE NBA: GLOBALIZATION PROCESS

The NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. A Different View of the NBA: The Globalization Process takes you inside the strategy, the technology, and the legendary talent that made it possible.Across nine detailed chapters, discover how the NBA:Leveraged the 1990s boom to reach international markets.Utilized cutting-edge technology to connect with fans across every time zone.Managed the rise of international superstars who redefined the sport.Navigated the complex controversies of global business.From the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.

Pagina's: 66, Editie: Large type / Large print, Paperback, Omega Ip Holding, Inc