A Handbook of Pharmaceutical Sales
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Beschrijving
Bol
Pharmaceutical sales is the lifeline connecting medical innovation to patient care-yet its complexity often goes unnoticed. A Handbook of Pharmaceutical Sales by Subrata Ray and Arindam Bhowmick distills over 40 years of frontline and leadership experience into a practical, insightful guide. Covering everything from distribution networks and ethical practices to digital transformation and future trends, this handbook blends academic rigor with real-world case studies. More than a manual, it celebrates the human role of medical representatives and emphasizes integrity in a competitive market. Essential for students, professionals, and educators, it equips readers to thrive in India's evolving pharmaceutical landscape and beyond.
Beschrijving
(2)
Pharmaceutical sales is the lifeline connecting medical innovation to patient care-yet its complexity often goes unnoticed. A Handbook of Pharmaceutical Sales by Subrata Ray and Arindam Bhowmick distills over 40 years of frontline and leadership experience into a practical, insightful guide. Covering everything from distribution networks and ethical practices to digital transformation and future trends, this handbook blends academic rigor with real-world case studies. More than a manual, it celebrates the human role of medical representatives and emphasizes integrity in a competitive market. Essential for students, professionals, and educators, it equips readers to thrive in India's evolving pharmaceutical landscape and beyond.
AmazonPagina's: 432, Hardcover, PharmaMed Press
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