A STUDY ON ANALYSIS OF INNVOTIVE INCENTIVE STRATEGIES: IMPACT STRATEGIES EMPLOYEE PRODUCTIVITY AND ENGAGEMENT

In today's competitive business environment, organizations constantly seek ways to optimize performance, enhance productivity, and maintain a motivated workforce. One of the most effective methods to achieve these goals is the implementation of innovative incentive strategies designed to boost employee performance. Incentives play a crucial role in shaping employee behaviour, increasing job satisfaction, and fostering loyalty towards the organization. Traditional incentive programs, primarily focused on financial rewards like bonuses and salary hikes, have been widely used for decades. However, with evolving workforce expectations and the growing emphasis on holistic well-being, organizations are now adopting more innovative, diverse, and tailored incentive strategies that go beyond monetary benefits.