A STUDY ON Customer Prefrence TOWARDS CHAMBALA TEA POWDER IN GUDALUR:

This study examines the customer preference towards Chambala Tea Powder in Gudalur. The research focuses on understanding consumer buying behavior, taste preference, quality perception, price sensitivity, and brand loyalty related to Chambala Tea Powder. Primary data were collected from customers through questionnaires, and secondary data were gathered from company records and other relevant sources. The study analyzes factors influencing customers' choice such as flavor, aroma, packaging, availability, and promotional activities. The findings reveal that product quality and taste play a significant role in customer satisfaction and purchasing decisions. The study also highlights areas where the company can improve its marketing strategies to strengthen customer loyalty and expand its market share in the Gudalur region.

Pagina's: 64, Paperback, LAP LAMBERT Academic Publishing