Aaker on Branding

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Some companies and products seem to thrive year after year. What’s their secret? A powerful brand. David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands. Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass. Inside, you’ll discover: The most practical and powerful branding concepts in use today How to create and manage a winning brand portfolio Proven ways to strengthen and leverage brand equity The 5 B’s of branding: equity, relevance, image, loyalty, and portfolio What every marketer must know for the digital era The game-changing impact of AI on brand strategy …and much more If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap. Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures. Get your copy today—and start creating the brand future you want.

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Pagina's: 282, Editie: 2, Paperback, Morgan James Publishing