Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement, Second Edition

This book highlights best practices and innovation in institutional advancement, focusing on constituent engagement, communications and marketing, and fundraising. The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as “What is working now?” “Where are we going?” and “What will the future of advancement look like?”

Pagina's: 328, Editie: 2, Paperback, Bloomsbury Academic