African Micro-SMEs: Assessing Market Access Challenges: Export Coaching for Products

Bol

African micro-SMEs (MSMEs) face numerous structural challenges when it comes to exporting. Penetrating markets riddled with obstacles and barriers is a major headache. Yet Madagascar has remarkable potential in the textile, handicraft, agri-food, and ICT sectors. Quality infrastructure emerges as the technical barrier to trade (TBT) that must be overcome to increase access to export markets. However, this requires laboratories, processes, certifications, and labels that African SMEs lack the capacity and foreign currency to afford. The example of Madagascar's micro-SMEs encapsulates the challenge faced by many African SMEs. The lack of ISO 17025-certified laboratories and the absence of professional bodies for efficient quality management are among the structural barriers to competitiveness. This inequitable access to European, Asian, and American markets is the primary structural obstacle to sustainable development. Following an analysis, the book provides solutions and advice to address this structural competitiveness deficit.

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Pagina's: 60, Paperback, Our Knowledge Publishing