AI-Driven Digital Transformation in Business Management: Strategy, People, Markets, and Governance the Age of Intelligent Systems

AI-Driven Digital Transformation in Business Management: Strategy, People, Markets, and Governance in the Age of Intelligent Systems examines how artificial intelligence is reshaping modern organizations, business functions, managerial decision-making, and the future of work. The book provides an integrated management perspective on AI, moving beyond technology adoption to explore how organizations can create sustainable value through strategic alignment, redesigned workflows, data capabilities, human-AI collaboration, and responsible governance. It covers AI-augmented strategy, human resource management, marketing and customer experience, operations and supply chains, finance and risk management, cross-functional integration, and data governance. Particular attention is given to building AI-ready organizations, supporting SMEs, leading cultural and workforce transformation, addressing ethics and algorithmic bias, and navigating emerging regulation. Through practical frameworks, illustrative case studies, implementation tools, readiness assessments, and transformation roadmaps, the book connects conceptual foundations with managerial practice.