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An analysis of the reasons for taking ocean-going cruises: What factors influence decision to go on a cruise?

Name: An analysis of the reasons for taking ocean-going cruises: What factors influence decision to go on a cruise?
Brand: Our Knowledge Publishing
SKU: e798047dbda841d8a4468d19c61ac6ad

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Afbeelding van An analysis of the reasons for taking ocean-going cruises: What factors influence decision to go on a cruise?

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Bol Ocean-going cruises have experienced an enormous boom in recent years. In the 1960s, the idea emerged of opening up cruising to the general public, thereby enabling 'mass tourism at sea'. In 2016, the world's largest cruise ship, with a capacity for up to 6,400 passengers and 2,100 crew members, was launched in France. But why is this way of travelling so popular? What is currently prompting so many Germans to book a cruise? It is here, in particular, that the cruise industry is enjoying great popularity, making Germany the third-largest source market worldwide. This analysis aims to provide an understanding of the reasons and motives behind the decision to go on a cruise. After all, only by understanding the consumers can a company tailor its product and marketing to meet customer needs.

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Beschrijving (1)

Ocean-going cruises have experienced an enormous boom in recent years. In the 1960s, the idea emerged of opening up cruising to the general public, thereby enabling 'mass tourism at sea'. In 2016, the world's largest cruise ship, with a capacity for up to 6,400 passengers and 2,100 crew members, was launched in France. But why is this way of travelling so popular? What is currently prompting so many Germans to book a cruise? It is here, in particular, that the cruise industry is enjoying great popularity, making Germany the third-largest source market worldwide. This analysis aims to provide an understanding of the reasons and motives behind the decision to go on a cruise. After all, only by understanding the consumers can a company tailor its product and marketing to meet customer needs.

Lees meer