Analysis of the tourism business network
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Beschrijving
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This book was written because it was difficult to find specific works on the subject of business networks in tourism. Unlike other literature on the subject, this book takes a cyclical approach to business analysis, the production chain, strategy and tourism. The author invites the reader to delve deeper into topics that are not often covered, such as the role of the companies that make up a business network, the contribution of representative bodies, the division of profits generated within the network and the identification of relationship conflicts between network members. The book is suitable for tourism students, managers of tourism companies and managers of public bodies in this sector.
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Beschrijving
(1)
This book was written because it was difficult to find specific works on the subject of business networks in tourism. Unlike other literature on the subject, this book takes a cyclical approach to business analysis, the production chain, strategy and tourism. The author invites the reader to delve deeper into topics that are not often covered, such as the role of the companies that make up a business network, the contribution of representative bodies, the division of profits generated within the network and the identification of relationship conflicts between network members. The book is suitable for tourism students, managers of tourism companies and managers of public bodies in this sector.
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