Applied Marketing Analytics Using R

Name: Applied Marketing Analytics Using R
SKU: 6c3bcc1a58d1f54e77a23d3034bf3a66
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Bol Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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Beschrijving (1)

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

Lees meer