Archetypes in Branding: A Toolkit for Creatives and Strategists

Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images. An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity

Pagina's: 128, Editie: Illustrated, Hardcover-spiral, HOW BOOKS