Art of Retail Analytics

Art of Retail Analytics: A Perfect Blend of Retail Merchandising, Store Operations, Fashion, Trends and Analytics explores the evolving intersection of data, design and decision-making in the modern retail landscape. With a special emphasis on fashion retail, it goes beyond theory to examine how advanced technologies and shifting consumer behaviours are reshaping the industry. From store design and layout to video tools and smart visual merchandising, each chapter offers practical insights supported by case studies and curated links to the author's blog. Drawing on contemporary challenges in digital technology, the book presents retail as a dynamic, data- led domain. The caselet on Gucci's cautious yet transformative entry into e-commerce offers a compelling look into how even legacy brands must adapt to survive in the luxe digital space.