Asian Brand Strategy (Revised and Updated)

Name: Asian Brand Strategy (Revised and Updated)
SKU: f918fc58ff1279415bfd32a215992df1
Price: 48.99 EUR
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Bol This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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Beschrijving (1)

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Lees meer