Ask Your Developer: How to Harness the Power of Software Developers and Win in 21st Century

Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance,every industry is turning digital, and every company needs the best software towin the hearts and minds of customers. The landscape has shifted from theclassic build vs. buy question, toone of build vs. die. Companies haveto get this right to survive. But how do they make this transition? Software developers are sought after, highly paid,and desperately needed to compete in the modern, digital economy. Yet mostcompanies treat them like digital factory workers without really understandinghow to unleash their full potential. Lawson argues that developers are thecreative workforce who can solve major business problems and create hitproducts for customers—not just grind through rote tasks. From Google andAmazon, to one-person online software companies—companies that bring softwaredevelopers in as partners are winning. Lawson shows how leaders who buildindustry changing software products consistently do three things well. First,they understand why software developers matter more than ever. Second, theyunderstand developers and know how to motivate them. And third, they invest intheir developers' success. As a software developer and public company CEO,Lawson uses his unique position to bridge the language and tools executives usewith the unique culture of high performing, creative software developers. AskYour Developer is a toolkit to help business leaders, product managers, technicalleaders, software developers, and executives achieve their common goal—buildinggreat digital products and experiences. How to compete in the digital economy? In short: AskYour Developer.