Assetization: Inside the Trillion Dollar Investing Revolution

‘ETFs cracked open the public markets. Assetization aims to crack open everything else.’ From the foreword by Jim Wiandt, Founder of ETF.com The investment industry is democratizing, unlocking hundreds of trillions of dollars in value. For generations, investors have been confined to whatever products large institutions chose to put on the shelf. Advisors and wealth managers have been stuck with a narrow toolset, unable to build truly custom solutions. Meanwhile, the majority of the world’s wealth—hundreds of trillions of dollars in private equity, infrastructure, real estate, and passion assets—sits outside the universe most portfolios can reach. This is no longer good enough. And it’s finally changing. In Assetization: Inside the Trillion-Dollar Investing Revolution, the team from the award-winning Swiss Fintech GenTwo reveal how the barriers to these opportunities are coming down. Thanks to the process they call “assetization,” investors will finally be able to build portfolios that reflect their actual beliefs, while financial advisors and wealth managers will evolve from curators of other people’s products into creators of their own unique solutions. Written by practitioners who are building these tools, not theorists observing from the sidelines, this book provides the framework for understanding and participating in the investment revolution transforming finance right now. A bold new look inside the trillion-dollar investing revolution currently reshaping how financial products are made and who gets to invest. Most investors and financial advisors believe the market offers endless opportunity. Yet in reality, standard investment products capture only a narrow slice of the real economy. Trillions in value remain locked away—out of reach for all but the ultra-wealthy and major institutions. The good news is that this is changing. Driven by advances in technology and financial engineering, pioneers the world over are transforming how financial products are made, what can be invested in, and who can access these opportunities. In Assetization: Inside the Trillion-Dollar Investing Revolution, a team of veteran fintech innovators—including the founders of the award-winning Swiss fintech GenTwo—provide an insider’s view of this collective movement to democratize investing and bring the creator economy to finance. Inside, you’ll discover: Why large parts of the global economy—and the investment opportunities they represent—are not accessible using today’s standard financial products. How the barriers that have previously hindered investors and financial product creators in accessing these opportunities are coming down. What the emerging creator economy in finance looks like, and what this means for those prepared to make use of it. Where innovation is already happening—through detailed research, use cases, and case studies from the cutting edge of this investment revolution. Why this transformation is accelerating now, and what you can do to be part of it. As the authors show, markets around the world are shifting from a product-pushed system to a demand-driven one. Investors can now act on their convictions, and advisors and institutions can reinvent how they deliver value. Those who understand this moment will define – and reap the rewards of – the future of investing. Who should read this book? Investors eager to move beyond standard products and tap into the full spectrum of opportunities the real economy has to offer. Wealth and investment advisors ready to shift from curators to creators in their client offering. Financial professionals and institutions looking to future-proof their business models. Entrepreneurs, students, and policymakers wanting to understand the new infrastructure transforming the investment industry. Don’t just imagine more open, accessible markets—see how it’s happening and learn how to act. The treasure is out there. The pioneers are staking their claims. Will you join them?

Pagina's: 272, Editie: 2, Hardcover, Wiley