Basic Content Analysis

Introducing content analysis methods from a social science perspective, this book focuses on the reliability and viability of these coding procedures and their associated category schemes. This text is intended for those who have a basic knowledge of research methods or data analysis. Completely revised and updated, this second edition offers a concise introduction to content analysis methods from a social science perspective. Includes new computer applications, new studies, and a new chapter on problems and issues that can arise in performing content analysis in four major areas: measurement, indication, representation, and interpretation.