Between Failure and Success: An Entrepreneur's Guide to Better Business Decisions

Between Failure and Success by R.J. SkrywerEvery business speaks a language of its own - the language of numbers. Most entrepreneurs never learn to read it. That's why they work harder every year while their bank account tells a different story than they expect.Between Failure and Success follows Michael, a hardworking entrepreneur, and Robert Henderson, the veteran advisor who teaches him to see his business as it truly is, not as he hopes it is. Chapter by chapter, Robert walks Michael through the hard-won lessons of a forty-year career: why revenue can lie, why profit is different from cash in the bank, why growth can quietly destroy a company, and why the strongest businesses are built on trust, systems, and people, not just spreadsheets.Told through the kind of honest, sometimes uncomfortable conversations every business owner secretly needs to have, this book turns financial statements into a story you can actually understand, and turns that understanding into better decisions.Inside, you'll discover: - Why "busy" and "profitable" are not the same thing- How to read revenue, profit, and cash flow as three different chapters of the same story- Why growth without discipline can sink a healthy business- How to build a company that doesn't depend entirely on you- The difference between building income and building lasting wealthWhether you're launching your first business or running one that's decades old, Between Failure and Success offers a clear, practical path between the two - one thoughtful decision at a time.