Beyond Distinction: How Leaders Transcend the Turbulence of an AI Transformed World

PRAISE FOR BEYOND DISTINCTION “Beyond Distinction is a call to a business revolution. A blueprint for leaders, creators, and dreamers who want to transcend the turbulence of today’s world for their organizations and especially for their customers.” —JESSE COLE, Founder and Owner, Savannah Bananas (from his Foreword) “In an age where every company claims to be innovative, Scott McKain reveals what truly separates the lasting from the loud. Beyond Distinction helps leaders transform turbulence into trust and disruption into direction.” —SKIP PRICHARD, CEO, OCLC, Inc., and Wall Street Journal bestselling author of The Book of Mistakes “This book is not about slogans—it’s about building cultures that can thrive through disruption. It’s the right message at the right moment.” —BRIAN STRAEB, CEO, Prescott’s “We are living in a time when disruption is constant and clarity is rare. In Beyond Distinction, Scott McKain provides a framework that is both inspiring and immediately useful.” —LUANNE TIERNEY, CMO, Mission, a CDW Company “Beyond Distinction isn’t theory—it’s practical guidance for how to create lasting relevance, value, and trust.” —LARISSA CRANDALL, Global Vice President of Channel and Alliances, 1Password Sustainably transform your company into a long-term authority in its industry In Beyond Distinction: How Leaders Create Organizations That Transcend the Turbulent AI-Driven Marketplace, leadership expert Scott McKain delivers an exciting and practical discussion of how organizations and leaders can move past short-term differentiation from competitors and realize sustainable transformation in a fast, evolving, AI-driven world. The author offers a comprehensive, long-term alternative to short-term business “strategy.” Beyond Distinction demonstrates how to stop differentiation decline, master new AI tools, and stay relevant even during rapid technological change. You’ll discover how to connect deeply with customers and build real relationships, as well as how to attract (and retain) top talent even as other companies do their best to poach your best people. Inside the book: Effective techniques for overcoming competitor copying Strategies to make distinction part of your company’s core identity Key metrics to create and track so you can measure the impact of your newfound focus on distinction Perfect for executives and business leaders interested in future-proofing their organizations and building a sustainable competitive advantage, Beyond Distinction contains a values-driven framework that will quickly become required reading for all professionals in leadership positions.

Pagina's: 256, Editie: Eerste editie, Hardcover, Wiley