Bloomsbury Studies in Political Communication Money Politics

Money in Politics explores the political fundraising of the 2020 presidential election from the primaries through the General Election, illustrating the importance of campaign fundraising and examining how campaign contributions are now a political topic in the 2020s. Money in Politics: Campaign Fundraising in the 2020 Presidential Election illustrates political fundraising’s importance in the 2020 presidential election from the party primaries through the General Election. Cayce Myers addresses how the role of corporate donations, individual contributors, and small donorship have become political talking points. Specific attention is given to the evolution of political fundraising, including a discussion regarding super-PACs, joint fundraising committees, and campaign committees. Myers explores how modern fundraising prowess serves as a barrier to successful entry into top tier candidacy but does not necessarily guarantee victory.