Brand Gym 2nd

David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step by step `Workouts provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today.The comprehensive programme covers three key stages of growth creation:Foundations: getting the team focused on growth by `following the money , then creating `insight fuel to ignite idea generationStrategy: focusing the portfolio on your most powerful brands, and creating big brand ideas that align and energize the businessAction: improving your innovation hit rate, on both the core business and stretching into new areas. Getting more bang from your marketing investment and rallying the troops inside the organizationthebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury s, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.