Brand Management: Co creating Meaningful Brands
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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
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Beschrijving
Bol
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Beschrijving
(2)
Bol
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
AmazonPagina's: 415, Editie: Eerste editie, Paperback, Sage Publications Ltd
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