Brands and the Brain: How to Use Neuroscience Create Impactful

Name: Brands and the Brain: How to Use Neuroscience Create Impactful
Brand: India Portfolio
SKU: 526611716a02d8cfd1889d964b1bf39d

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Afbeelding van Brands and the Brain: How to Use Neuroscience Create Impactful

Bol

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14,18

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	18,79 14,18	Naar shop
	19,97	Naar shop
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Bol It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

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€ 18,79 € 14,18 € 2,99 verzendkosten Totaal € 17,17

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Beschrijving (1)

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Lees meer