BUSINESS AND AI MANAGEMENT

This book explores the transformative role of Artificial Intelligence (AI), business analytics, digital transformation, and marketing intelligence in modern organizations. It provides a comprehensive overview of how data-driven decision-making, intelligent automation, and digital technologies are reshaping business strategies and operational practices. Covering topics such as AI-enabled business analytics, digital transformation frameworks, automation in management, and marketing analytics, the book offers both theoretical foundations and practical insights. Designed for researchers, academicians, business professionals, and students, it serves as a valuable resource for understanding and leveraging emerging technologies to enhance organizational performance, innovation, and competitive advantage in the digital era.