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Business Communication Today, Global Edition
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For business communication courses. Merging best practices in business communication with cutting-edge technology Business Communication Today blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping students translate their media knowledge into success. The 16th Edition offers complete guidance in using AI in business communication, in a way that fosters authentic human communication. The most comprehensive revision in 35 years of market leadership, it reflects the diversity of voices in business today, while developing AI skills that are in high demand across industries.
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For business communication courses. Merging best practices in business communication with cutting-edge technology Business Communication Today blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping students translate their media knowledge into success. The 16th Edition offers complete guidance in using AI in business communication, in a way that fosters authentic human communication. The most comprehensive revision in 35 years of market leadership, it reflects the diversity of voices in business today, while developing AI skills that are in high demand across industries.
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