Business Economics In A Week: What Teaches You About Seven Simple Steps

Your fast track to understanding economics Learn in a week what the experts learn about economics in a lifetime. Written by Thomas Coskeran, a leading business school lecturer, Business Economics In A Week gets you up to speed on economics in a fraction of the time. Learn in a week, remember for a lifetime. Understanding economics just got easierYou are just seven steps away from a deeper understanding of the relationship between economics and business. Imagine having a clear grasp of how the economy works and how it impacts our daily lives. Now you can.Business Economics In A Week is a simple and straightforward guide to the market, giving you everything you really need to know in just seven short chapters. You'll discover how economics can help you understand of business, and explore economic ideas you might not have encountered before. You'll also find exercises to help you remember what you've learned.The fastest way to understanding the marketWhether you choose to read it in a week or in a single sitting, Business Economics In A Week is your fastest route to success:- Sunday: Economics and your business- Monday: The wonderful works of the market- Tuesday: Businesses in the market- Wednesday: Knowing your consumers- Thursday: The limits of the market- Friday: Business strategies and government macroeconomic policy- Saturday: Surviving the international economyLearn in a week, remember for a lifetime Understanding economics just got easierThe defining economic event of recent times - the global financial crisis of 2008 - was good for economists. That might sound crass but the truth is it stimulated interest in the subject by showing how important economic concerns are to our lives. Get the economy wrong and things we take for granted start to fall apart. It's a lesson that applies especially to those working in business, who, more than most, need to understand the subject. This book will help you by showing how economics can be useful for you in business, explaining economic ideas you might not have had time to explore previously and stimulating an interest in economics that encourages you to further study. Each of the seven chapters in Business Economics In A Week covers a different aspect of economics:- Sunday: Economics and your business- Monday: The wonderful works of the market- Tuesday: Businesses in the market- Wednesday: Knowing your consumers- Thursday: The limits of the market- Friday: Business strategies and government macroeconomic policy- Saturday: Surviving the international economy