Case Studies In Marketing: The Indian Context

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Bol New Edition. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. In the present edition, the following cases have been thoroughly updated.

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New Edition. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. In the present edition, the following cases have been thoroughly updated.


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Merk PHI Learning
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  • 9788199757653
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