Cases in Marketing Management

Name: Cases in Marketing Management
SKU: 5a95c12d125ae386ebf16caacdd97d27
Price: 159 EUR
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Bol A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

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Beschrijving (1)

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Lees meer