CHANGES IN THE RDC'S PRINT MEDIA: Between global dynamics and inherent logics

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Bol To do this, we are not concerned with studying the content, let alone the production techniques, of this print media. Rather, we need to carry out a pertinent analysis of the general ecology of its evolution (ecology in the sense of Badillo: the study of the media and their global evolution in their environment, and Michel Matien: the study of the newspaper in its environment) in the face of the global dynamic imposed by the rise in power of multimedia symbolized by the web, which Francis Balle described in his now-famous production "médias et société" as : "the biggest newspaper, the biggest library, the hypermarket on a planetary scale and the biggest market ever imagined".

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To do this, we are not concerned with studying the content, let alone the production techniques, of this print media. Rather, we need to carry out a pertinent analysis of the general ecology of its evolution (ecology in the sense of Badillo: the study of the media and their global evolution in their environment, and Michel Matien: the study of the newspaper in its environment) in the face of the global dynamic imposed by the rise in power of multimedia symbolized by the web, which Francis Balle described in his now-famous production "médias et société" as : "the biggest newspaper, the biggest library, the hypermarket on a planetary scale and the biggest market ever imagined".

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Pagina's: 244, Paperback, Our Knowledge Publishing


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