Chocolate Wars

Bol

The delicious history of rival chocolate companies and their fascinating dynasties--the Lindts, Frys, Hersheys, Mars, and Nestles-- told by a descendant of the Cadbury family In the early nineteenth century the major English chocolate firms,Fry, Rowntree, and Cadbury,were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations,while also writing ground-breaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

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Pagina's: 348, Editie: Illustrated, Paperback, PUBLICAFFAIRS