Circular Innovation and Sustainable Entrepreneurship

Creating and building sustainable organizations that participate in circular innovation processes helps to foster a virtuous circle that benefits people and planet, without neglecting profit. This practical textbook introduces and analyses this phenomenon. Creating and building sustainable organizations that participate in circular innovation processes helps to foster a virtuous circle that benefits people and planet, without neglecting profit. This practical textbook introduces and analyses this phenomenon. Highlighting innovative solutions that have been developed in practice over the years by entrepreneurs and organizations, the authors illuminate strategic solutions to help overcome and prevent sustainability problems. Replete with worked examples, and features to support learning outcomes, Circular Innovation and Sustainable Entrepreneurship is an up-to-date introduction to the subject which will be of particular use to undergraduates and postgraduates who are new to the topic and who require a concise, practical textbook to aid their studies. Instructors will find additional resources online, including key videos to further contextualise learning.