Color Design
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This book begins by decoding the "personalities" of color through concise physical and psychological principles, then demonstrates how to orchestrate these personalities in branding, spaces, products, and digital interfaces to craft visual narratives that are fiery, serene, avant-garde, or trustworthy. The second half threads ten cross-cultural case studies to show readers that color is never just an aesthetic decision.
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This book begins by decoding the "personalities" of color through concise physical and psychological principles, then demonstrates how to orchestrate these personalities in branding, spaces, products, and digital interfaces to craft visual narratives that are fiery, serene, avant-garde, or trustworthy. The second half threads ten cross-cultural case studies to show readers that color is never just an aesthetic decision.
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