Compulsive Buying via Smartphone in Undergraduates

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For students in particular, smartphones have made purchasing persistent, customized, and instantaneous. Compulsive Buying via Smartphone in Undergraduates explores how students' impulsive buying is influenced by peer pressure, psychological triggers, and app design. It draws attention to important trends in immediate satisfaction, the effects of digital marketing, and the psychological and financial fallout from compulsive shopping. The book, which is based on research, also provides useful advice for encouraging better and more conscientious consuming practices.

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Pagina's: 60, Paperback, LAP LAMBERT Academic Publishing