Conscious Marketing: How to Create an Awesome Business with a New Approach Marketing

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join. With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to: define your company's purpose as the central force for all your marketing activities build a community that is truly inspired to help you grow your business create compelling products and services that your customers will want to buy make your promotional activities less costly and more effective. Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.