Consumer Behaviour in Department Stores: A Study of Buying Stores Coimbatore District
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A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns
Beschrijving
(2)
Bol
A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns
AmazonPagina's: 104, Paperback, LAP LAMBERT Academic Publishing
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