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Consumer wellbeing at leisure parks

Name: Consumer wellbeing at leisure parks
Brand: Our Knowledge Publishing
SKU: dc64ec511d8d809fcc28f9fe17dc7a09

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Afbeelding van Consumer wellbeing at leisure parks

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Bol For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.

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Beschrijving (1)

For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.

Lees meer