CONTEMPORARY TRENDS AND EMERGING ISSUES IN RETAIL MANAGEMENT

Name: CONTEMPORARY TRENDS AND EMERGING ISSUES IN RETAIL MANAGEMENT
SKU: f01cdfa5efc0f0188f92df098f23427e
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Bol Contemporary Trends and Emerging Issues in Retail Management* provides a comprehensive and contemporary examination of the changing retail environment, integrating the foundations of traditional retailing with the emerging realities of digital and technology-enabled commerce. The book explains the meaning, nature, scope, functions, importance, and value-creation role of retailing and retail management, while highlighting the growing importance of customer experience, convenience, technology, and sustainable business performance.The book traces the evolution of retailing from early markets, fairs, bazaars, travelling merchants, and neighbourhood stores to department stores, chain stores, supermarkets, shopping centres, e-commerce, omnichannel retailing, and emerging technology-driven formats. It demonstrates that retail evolution is not simply the replacement of physical stores but a broader transformation in retail formats, customer interaction, payment systems, distribution, fulfilment, and value creation.Particular attention is given to the coexistence of organised and unorganised retailing, especially within the Indian retail context.

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Contemporary Trends and Emerging Issues in Retail Management* provides a comprehensive and contemporary examination of the changing retail environment, integrating the foundations of traditional retailing with the emerging realities of digital and technology-enabled commerce. The book explains the meaning, nature, scope, functions, importance, and value-creation role of retailing and retail management, while highlighting the growing importance of customer experience, convenience, technology, and sustainable business performance.The book traces the evolution of retailing from early markets, fairs, bazaars, travelling merchants, and neighbourhood stores to department stores, chain stores, supermarkets, shopping centres, e-commerce, omnichannel retailing, and emerging technology-driven formats. It demonstrates that retail evolution is not simply the replacement of physical stores but a broader transformation in retail formats, customer interaction, payment systems, distribution, fulfilment, and value creation.Particular attention is given to the coexistence of organised and unorganised retailing, especially within the Indian retail context.

Lees meer