Corporate Communication
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An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.
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An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.
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