Creating Customer Loyalty
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Bol Partner
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
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(1)
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
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