CUSTOMER LIFETIME VALUE ANALYSIS WITH R: PREDICT PROFITABILITY AND IMPROVE MARKETING DECISIONS

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Pagina's: 144, Hardcover, Independently published

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Foundations and Trends® in Marketing- Customer Lifetime Value

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Customer Segmentation and Profitability Analysis

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CUSTOMER SEGMENTATION WITH R: USE DATA SCIENCE TO IDENTIFY HIGH VALUE CUSTOMERS...

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CUSTOMER SEGMENTATION WITH R: USE DATA SCIENCE TO IDENTIFY HIGH VALUE CUSTOMERS...

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